Sullivan Tire Partners with Boston Red Sox Manager, Alex Cora

SULLIVAN TIRE PARTNERS WITH RED SOX MANAGER ALEX CORA

Two-year agreement includes appearances in TV spot and social media content

Norwell, MA (May 15, 2025) – Sullivan Tire and Auto Service is thrilled to announce a new partnership with Boston Red Sox Manager Alex Cora. The agreement is for two years and includes appearances in a TV spot and social media content. Sullivan Tire previously partnered with Cora from 2019 to 2021.

Production of the TV commercial is scheduled for early June. The spot will air on Red Sox game broadcasts as well as social media platforms beginning later that month and run through the end of the season.

“We are thrilled to be working with Alex again,” said Sullivan Tire Vice President of Marketing Paul Sullivan. “Our relationship with the Red Sox organization goes back many years. We are proud partners of the Red Sox, and more importantly, we are big fans of baseball.”

Sullivan Tire has worked with many Red Sox players and staff over the years, including Jim Rice, Dennis Eckersley, Terry Francona, and Dustin Pedroia, with whom the company has a longtime relationship. One of the first advertisers on NESN, Sullivan Tire’s sponsorship of the Red Sox includes signage in both Fenway Park in Boston and JetBlue Park in Florida.

About Sullivan Tire and Auto Service

Headquartered in Norwell, Mass., Sullivan Tire and Auto Service is New England’s home for automotive and commercial truck care with 83 retail locations; 21 commercial truck centers; 14 wholesale distribution satellite locations; two truck tire retread plants; two LiftWorks facilities; and five distribution centers, across Massachusetts, New Hampshire, Rhode Island, Connecticut and Maine. The foundation upon which Robert J. Sullivan started Sullivan Tire in 1955 was, “Treat everyone, customers and fellow employees, as you would a member of your family,” and that tradition continues today. In 2023 Sullivan Tire announced a new Employee Stock Ownership Plan (ESOP), turning ownership of the company over to its more than 1,500 employees. For more information on Sullivan Tire please visit www.sullivantire.com.